Adidas Ends Partnership With Ye Over Antisemitic Remarks

  • Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks.
  • “Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, violating the company’s values of diversity and inclusion, mutual respect and fairness.
  • It comes after the German sportswear company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act.