Adidas Resumes Partnership With Kanye West After Cutting Ties During Anti-Semitic Meltdown

Looks like Adidas uncanceled Kanye West!

  • Adidas resumed selling Kanye West’s clothing line this week after initially cutting ties with the rapper following his stint of anti-semitic comments last year.
  • But the move left Adidas with a stockpile of merchandise that they could no longer sell. By February 2023, the company estimated that not selling the Yeezy line would cut their full yearly revenue by “$1.28 billion and its operating profit by $533 million,” according to NPR.
  • The company announced that, after consulting with many groups, it has decided to begin selling the remaining items from the collection while donating a portion of the profit “in support of the fight against discrimination, hate, racism and anti-semitism.”
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