Amazon Provides Make-Goods To ‘Thursday Night Football’ Advertisers

  • Amazon says it has compensated advertisers for lower-than-expected “Thursday Night Football” viewership this season.
  • The streaming giant would not comment on how and where it made TNF advertisers whole. But the vast majority of the “make-goods,” or free compensatory ads, were issued during the 2022 NFL season, said sources.
  • “We are very pleased with the viewership and customer feedback for the first season of Thursday Night Football on Prime Video and first-ever full package of NFL games exclusively provided by a streaming service,” an Amazon spokesperson said in a statement. Through the 2022 season, TNF averaged 11.3M viewers according to Amazon’s first-party measurement and the median age was the youngest in a decade for a full-season NFL package.”