Anheuser-Busch Takes Another Hit As Branding ‘Crisis’ Persists From Bud Light Controversy

  • HSBC has downgraded Anheuser-Busch InBev stock to hold amid a “crisis” following Bud Light’s marketing campaign featuring transgender activist Dylan Mulvaney.
  • Carlos Laboy, managing director at HSBC’s global beverage sector, told CNBC that there are “deeper problems than ABI admits” after the social media partnership with Mulvaney in April.
  • “Is ABI’s leadership getting the brand culture transformation right? It’s mixed,” Laboy wrote Wednesday in a note.
Click to read full article Go back home

Sign Up for Our Newsletter

Join our list!

Sign up here to get our daily newsletter with the top trending headlines.