Army Reworking Ad Campaign After Star Hit With Domestic Violence Allegations

The Army is looking to rework its multimillion dollar ad campaign

  • The U.S. Army is working double-time to create a new set of recruitment ads to air during the NCAA’s Final Four basketball games this weekend, after those originally featuring actor Jonathan Majors were scrapped in the wake of his weekend arrest.
  • Disney-Marvel star Majors was destined to be a center piece in the ads as a key part of a push at reviving the service’s struggling recruiting numbers — which fell far short of their enlistment goal in 2022.
  • They believed the ads would capitalize on Majors’ popularity coming off his recent movies Creed III and Ant-Man and The Wasp: Quantumania — hoping it would engage the youth audience.
  • New York City police alleged the actor was involved in a domestic dispute with a 30-year-old woman. The victim reportedly sustained minor injuries to the neck and was taken to the hospital.
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