- According to a recent survey conducted by Bankrate, two out of five (40%) survey respondents said inflation will change the way they shop for the holidays this year.
- With that in mind, it makes sense that 84% of holiday shoppers questioned in the Bankrate survey said they would try to save money this year, with 40% saying they’d be buying fewer items, 21% saying they’d be purchasing gifts from cheaper brands and 41% saying they’d be seeking out coupons, sales and other discounts. 17% of holiday shoppers said they’d be making more DIY gifts, while another 11% said they’d be giving used or secondhand items as presents. 17% of respondents said they’d be using credit card rewards to help offset costs, while 27% said they’d be starting their shopping sooner than in previous years.
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