Billionaire No More: Loss Of Adidas Cost Kanye West $900 Million

  • Kanye West, who now goes by Ye, is staying markedly silent after self-destructing his partnership with German sportswear giant Adidas—a move that reportedly left a $1.5 billion dent in his net worth.
  • Ye’s net worth without Adidas is now around $400 million, according to new reports from Forbes, as the market valuation of Yeezy, Ye’s sneaker and apparel business, has plummeted after losing its partnerships with Gap and Adidas.
  • Ye first made an appearance on Forbes’ Billionaire List in April 2020 and has prided himself on his self-made billionaire status, most of which hinged on Yeezy’s successful partnership with Adidas.
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