• Maybelline is the latest company facing boycotts over its partnership with transgender social media influencer Dylan Mulvaney.
• The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing off the cosmetic line while celebrating his 365th day of publicly identifying as a “woman.”
• “Getting glam for my Day 365 show with @maybelline #maybelline partner,” Mulvaney wrote in a video that has amassed nearly 200,000 likes.
• The promotional post spurred protests against Maybelline, similar to the wave of boycotts against Anheuser-Busch’s Bud Light for featuring the transgender influencer in an ad on social media.

Tagged: Transgender