Bud Light Sales Down 30%

Anheuser Busch’s bleeding isn’t even close to being over

  • The beer brand under Anheuser-Busch has been getting torched ever since the Dylan Mulvaney collaboration, and it’s been nearly two months since the ill-advised March Madness promo.
  • Now, the latest sales data is in, and the numbers are absolutely brutal for the once-popular brand.
  • Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
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