Bud Light Sales Woes Spilling Into Other Brands After Mulvaney Fiasco
Bud Light is still feeling the pain!
View Source | May 10, 2023 11:53 am
- Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.
- Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.
- Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data. “It’s not just a Bud Light issue, It’s an Anheuser-Busch portfolio problem now.” said Bump Williams, chief executive of the consultancy.
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