Budweiser To Send Unsold Beer To World Cup Winner

The U.S. brew is expected to have a lot of unsold beer because host country Qatar days before the tournament banned beer sales inside the stadium at matches.

  • The ban, which upset spectators, was announced last week by FIFA, or the International Federation of Association Football.
  • FIFA said the decision followed “discussions between host country authorities” and the league
  • “We will host the ultimate championship celebration for the winning country,” a spokesperson for Anheuser-Busch InBev, Budweiser’s parent company, said in a statement. “Because, for the winning fans, they’ve taken the world.”
  • It is unclear how many cases would be transferred to the country whose team wins the World Cup. Budweiser said it intends to release more details closer to the December 18 final.
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