Can’t Make This Up: ETHICAL Capital Partners Buys Pornhub

  • Ethical Capital Partners, a private-equity firm based in Ontario, Canada, announced that it has acquired MindGeek. Financial terms of the deal were not disclosed. ECP says it is managed by a “multidisciplinary team with regulatory, law enforcement, public engagement and finance experience.”
  • Founded in 2004, MindGeek operates a large portfolio of adult entertainment sites. The company says it has “industry-leading compliance and content moderation practices” that “set the standard for trust and safety,” claiming it institutes compliance measures “that surpass those of other platforms on the internet.”
  • MindGeek is the target of numerous lawsuits alleging Pornhub has profited by distributing child pornography and nonconsensual sex videos.
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