‘Charm City’ Continues Perpetual Search For The Perfect Slogan

  • The city of Baltimore used to be known as “Charm City,” though the truth is that it’s had a lot of nicknames over the years.
  • Some of those nicknames had a sardonic undercurrent. For example, “The City That Reads” came be known as “The City That Bleeds,” a reference to its crime problem, or “The City That Breeds,” a nod to its teen pregnancy problem. Even “Charm City” came to be known as “Harm City.”
  • But that hasn’t stopped Baltimore, the setting for the gritty crime drama “The Wire,” from continuing its perpetual search for the perfect slogan.

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