• U.S. automaker Chevrolet has rolled out another moving Christmas ad spotlighting the enduring conservative values of neighborly collegiality, family unity and patriotism.
• The 60-second commercial spot called “Mrs. Hayes” opens with an elderly widow struggling to start her 1957 Chevy Bel Air  Nomad in a parking lot.
• “Come on, old beauty,” she says while turning her keys in the ignition.

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