- The fast-casual chain announced Wednesday that it partnered with ghost kitchen company Kitchen United in California to test the new concept.
- The plan is to conduct a soft opening at Third Street Promenade in Santa Monica with an abbreviated menu and limited hours this month before officially rolling out in March.
- The benefit of utilizing a ghost kitchen is that it allows the company to reach a larger number of consumers “learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding,” according to Nate Lawton, vice president of Chipotle’s New Ventures.
