Christmas Shoppers Putting Fewer Gifts Under The Tree As Recession Looms

  • If the Christmas tree looks larger this year, the reason may be the smaller pile of gifts beneath it.
  • Retail analysts expect Americans to spend roughly the same amount on holiday gifts this year as last. Yet, because of inflation, the money will buy fewer gifts. Seven fewer gifts, to be exact.
  • The average consumer plans to purchase nine presents in the 2022 holiday season, down from 16 in 2021, according to a closely watched holiday retail survey from accounting giant Deloitte.
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