Iconic Clothing Brand’s CEO Pushes To Expand ‘Gender-Neutral Line’

  • Levi Strauss CEO Chip Bergh doubled down on the clothing company’s efforts to slowly expand a gender-neutral collection when pressed about controversy recently garnered by Bud Light.
  • Bergh was asked by Axios senior business reporter Hope King at a conference in San Francisco about the firm’s efforts to market products in a world where individuals are “more aware of their gender identities,” a reality which King noted corresponds with growing consumer frustration with perceived corporate social activism such as the marketing partnership between Bud Light and social media influencer Dylan Mulvaney.
  • The executive replied that Levi’s is responding to demand for clothing which conforms to neither male nor female identities.