CNN’s Latest Primetime Gambit Has Been A Ratings Disaster

  • Amid its worst ratings in over a decade, CNN recently sought to reinvent its primetime strategy. But that gambit to boost viewership looks like it has failed.
  • More than a year after firing its most-watched anchor Chris Cuomo over an ethics scandal involving his disgraced ex-governor brother, the cable-news pioneer has struggled to find a permanent replacement in the 9 p.m. time slot.
  • Last month, the network decided to fill the pivotal hour with town-hall events and specials focusing on hot-button news topics, as well as interviews with prominent politicians and celebrities.
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