Coca-Cola Is Leveraging Artificial Intelligence

  • Coca-Cola has joined the list of companies integrating the power of artificial intelligence into its services and products.
  • In a first-quarter earnings release, the soft drink company said it was adopting emerging technologies like AI to “drive new approaches, more experimentation and improved speed to market.”
  • The company highlighted its collaboration with OpenAI and the consulting firm Bain & Company to experiment with ChatGPT and DALL-E “to enhance marketing capabilities and business operations and to build capabilities through cutting-edge [AI].” 
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