Crypto Ads Sat On Super Bowl Sidelines After FTX Collapse

So many of the crypto currency's largest firms ran ads during last year's Super Bowl some marketing experts called it the "Crypto Bowl."

  • Those who track Super Bowl ads said none for crypto was set to air on this year’s Super Bowl, as the industry tries to rebound from the FTX collapse.
  • Crypto companies have “zero representation,” said Mark Evans, executive vice president of ad sales for Fox Sports. which is carrying the game.
  • FTX was one of the biggest advertisers in last year’s Super Bowl, but in November FTX went into bankruptcy and wiped out billions of dollars worth of investors’ money.
  • Founder Sam Bankman-Fried is facing several federal charges in connection with allegedly defrauding investors.