Dems Doubled Midterms Ads Aimed At Hispanics Vs. 2020

  • The Democratic Congressional Campaign Committee spent $18 million on digital and TV ads targeting Hispanic Americans – double the amount spent on Latinos in 2020.
  • A DCCC strategic memo said that expenditure helped the party recapture some Hispanic Americans who voted Republican during the Trump years.
  • In addition to the $18 million spent on ads and communications targeting Latinos, the committee also spent $30 million on its Build Our Base program, aimed at reinforcing and growing support among voters of color.