Dunkin’ Brands Brings AI Marketing To All US Locations

  • Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to bring marketing solutions driven by artificial intelligence (AI) to all of its over 10,000 restaurants in the U.S.
  • The partnership, which was announced Tuesday, will run for three years into 2026 and cover not only the standalone Dunkin’ restaurants but also the 1,500 sites with combined Dunkin’ and Baskin-Robbins restaurants and over 1,000 Dunkin’ franchisee networks.
  • HubKonnect’s AI-informed local store marketing (LSM) utilizes data related to consumer behavior and uses it to adjust tactics around demand and delivery, create hyper-personalized marketing campaigns and analyze the return on investment for each tactic at every location.
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