Fireball Suit Says 7-11 Customers Duped Into Thinking It Was Real Stuff

  • Fireball drinkers were duped when they picked up a bottle of Fireball Cinnamon at convenience stores, gas stations and supermarkets around the country, according to a recent lawsuit filed in Illinois.
  • The Sazerac Company, the Fireball producer, manufactures, market and sells cinnamon whisky under the Fireball brand. However, in a Jan. 7 lawsuit, Anna Marquez claims the company mislead consumers by selling nearly identical 3.4-oz bottles of Fireball Cinnamon – malt beverages flavored to taste like the company’s Fireball Cinnamon Whisky product – but doesn’t actually contain whisky.