Of course it’s too late, but the marketing gang at Budweiser are trying to make it sound like Bud Light’s partnership with trans influencer Dylan Mulvaney was not meant to be a big deal.
The company said in a letter, “This was one single can given to one social media influencer.” And they added, “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Trying to shove the toothpaste back into the tube won’t work and the company is financially hurting due to the marketing blunder and attack on the beer’s “frat” house drinkers.Click to read full article
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