• Gen Z parenting influencers on TikTok have popularized the hashtag #SantaIsntReal, which has amassed more than 14 million views of videos on the platform.
• Young parents argue that Santa is both fictional and potentially traumatizing to children.
• “The idea of an all-seeing, judgmental mythical being spying on children is quite trauma inducing,” said childcare expert Sarah Ockwell-Smith.

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