High Expectations: Musk Makes Twitter First Major Platform To Allow Marijuana Ads

  • Twitter has become the first major social media company to accept advertisements for marijuana in the United States – despite the drug still being illegal federally.
  • Elon Musk, who took over the social media giant last year, changed its policy on Tuesday to allow US cannabis companies to advertise on the platform without a minimum spend.
  • The new move comes with caveats – as advertisers still have to adhere to restrictions, including not targeting customers under the age of 21 or using any content within the ads which are appealing to minors.
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