• Bud Light is no longer America’s top-selling beer because of the ongoing boycott against the brand for its advertising partnership with transgender influencer Dylan Mulvaney, data cited by Newsweek shows.
• Modelo Especial surpassed Bud Light as the nation’s number-one beer at the end of May, according to Circana/IRI sales data obtained by Newsweek. Modelo sales reached $333 million in the four weeks ending May 28, a 15.6% increase from the same period in 2022, compared with Bud Light’s $297 million, a 22.8% fall.
• Bud Light sales began dropping at the start of April, when conservatives started boycotting the brand in response to its advertising campaign with transgender influencer Dylan Mulvaney.

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