This vehicular Pink Panther is falling flat on its face.
Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury UK automaker’s creation “cheap” and compared it to a “pink Batmobile.”
Pictures of new Jaguar Type 00 concept, dubbed the Design Vision Concept, had leaked online ahead of its official release at Miami Art Week this week, the Telegraph reported.
Per the photos, the $126,519.50 vehicle featured a giant bonnet, slatted rectangular grills and no rear window while the leaping Jaguar logo has vanished from both ends, taking a back seat to a divisive, new round logo, the Daily Mail reported.
Gerry McGovern, the chief creative officer of Jaguar Land Rover, deemed the flamboyant concept car a “taste of things to come” at the Miami convention.
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
