Last month, the artist Shepard Fairey, best known for designing Obama’s iconic “hope” poster during the 2008 election, unveiled a new poster in support of Harris’s campaign that features an image of a woman who slightly resembles the candidate along with the word “forward,” which was also the theme of Obama’s 2012 campaign. In 2012 he had already been president for four years.
Harris has repeatedly invoked the word since becoming the de facto Democratic nominee in June. During her acceptance speech at the Democratic convention in Chicago, she promised to “chart a new way forward” for “a nation that is ready to move forward.”
It is also a popular term among American communists. Speaking of which, the Spanish language equivalent of forward—”Adelante”—was a recurring theme of Castro’s brutal regime in Cuba, as well as the name of the official state newspaper founded in 1959.
Naturally, the Democratic Party in 2022 made “adelante” the slogan for its Latino outreach program, which needed some tweaking after nearly all of the 2020 Democratic primary candidates insisted on using the woke gender-inclusive term “Latinx,” which most Latinos have never heard.
Some Democrats, including former House speaker Nancy Pelosi (D., Calif.), also criticized the party for alienating Latino voters with “loose talk of socialism,” according to the authors of This Will Not Pass, a recently published book about the 2020 election and its aftermath.
