LIV Golf Reaches TV Deal, Putting Saudi-Backed Tour On The Air

  • LIV Golf, at last, has a television deal.
  • The new circuit, bankrolled by Saudi Arabia’s sovereign wealth fund and the catalyst for a year of turmoil in men’s professional golf, said Thursday that its 54-hole, no-cut tournaments would air on the CW Network and its app beginning next month.
  • Although the arrangement is a milestone for LIV Golf, whose tournaments last year were relegated to internet streams even as it showcased stars like Brooks Koepka, Phil Mickelson and Cameron Smith, the deal also underscores the circuit’s short-term limitations and the challenges any alternative league faces in gaining entry into the American sports market.
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