- For decades, Black Friday has been a momentous shopping feast filled with in-person and long department store lines at 5:00 a.m., very much in wait to retrieve that smart TV or cookware set for less than its retail price.
- Since then, Black Friday has evolved into a predominately online click-and-carry-to-cart event. Yes, the deals and sales are pretty much the same – if not better, because you can browse the entire catalog at a glance without the masses stampeding on you in brick-and-mortar stores (the real bonus, TBH).
- Traditionally, Black Friday was for brick-and-mortar stores and Cyber Monday was for e-commerce,” Christian Piller, co-founder and chief commercial officer of Pollen Returns, a retail returns pickup technology platform, told the New York Post.
- “More recently, some retailers have not opened their stores on Black Friday, so employees could spend more time with their families but offered similar deals through their websites. Now, I don’t think there’s much of a difference in terms of deals to be had given that the majority of shopping is done online.”
