Man Torches Jack Daniel’s Whiskey, Merch Over Distillery’s Partnership With Drag Queens

  • A New Jersey man proclaiming himself the “biggest advocate and supporter” of Jack Daniel’s Tennessee Whiskey burned merchandise and hundreds of dollars worth of booze in a now-viral tirade against the liquor company for going “woke.”
  • Pauly Michaelis posted the video Friday on Facebook of himself torching a Jack Daniel’s mirror, glasses with the company’s logo, as well as a wooden bar sign.
  • “For those of you who know me well my drink has always been Jack Daniels,” Michaelis wrote. “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American badass people.”