McDonald’s, Chick-Fil-A Track Customers Through Apps

  • McDonald’s and Chick-fil-A will serve meals hotter and faster for mobile app customers thanks to new app features introduced by each chain.
  • The restaurants aim to improve their mobile-order experience with the addition of geofencing technology that will track customers’ locations and notify staff when they are close.
  • Chick-fil-A said earlier this month that new improvements to the Chick-fil-A App’s location services will tell their kitchen when customers are close to the restaurant so they can start prepping their order.
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