Miller High Life Beer Cans Destroyed After Slogan Disapproval

  • Social media users and representatives of Champagne producers are speaking out after more than 2,000 Miller High Life beer cans were destroyed in Belgium per a request from a French champagne committee, which represents champagne producers who don’t approve of the beer brand’s slogan – “Champagne of Beers.”
  • Comité Champagne, a professional organization that represents champagne growers, producers, merchants, traders and cooperatives in Champagne, the historic wine region of France, reached out to Belgian customs officials to destroy the confiscated beer shipment.
  • In a press release issued on Tuesday, April 18, the champagne committee announced the General Administration of Belgian Customs followed through on the request and destroyed 2,352 cans of Miller High Life, which were bound for Germany.
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