M&M’s Reveals New Purple Candy Character, First In A Decade

  • “Purple” is the chocolate candy’s first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.
  • Purple’s musical entrance into the candy world “celebrates all voices, encouraging people around the world to embrace their authentic selves.”
  • M&M’s has been teasing a major announcement over recent weeks, including in an Instagram story on Tuesday, Sept. 27, which reveals the outline of Purple, among other classic M&M shapes.
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