- Elon Musk and President Joe Biden tweeted their support for the Philadelphia Eagles in the Super Bowl, typical posturing by powerful men scrounging for popular appeal.
- But for the Twitter CEO, the moment was apparently a high-stakes popularity contest.
- When Musk lost, he decided to rig the system as only an authoritarian billionaire social media executive could.
- The end result Monday was a new system designed to boost Musk’s tweets to the website’s entire user base.