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NCAA, State AGs Reach Settlement In Principle Over NIL Recruitment Ban

Tennessee Attorney General Jonathan Skrmetti announced Friday that his office has reached a settlement in principle with the National Collegiate Athletics Association (NCAA) over its name, image, and likeness (NIL) recruitment ban.

Exactly one year prior, on January 31, 2024, Skrmetti and Virginia Attorney General Jason Miyares filed an antitrust lawsuit against the NCAA’s NIL recruitment ban, which prohibits prospective student-athletes from discussing potential NIL opportunities with schools and collectives prior to enrolling.

The NCAA’s NIL recruitment ban specifically prohibits student-athletes from negotiating with collectives, reviewing NIL offers before making enrollment decisions, and adequately considering the full scope of NIL-related services a school might offer upon enrollment.

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