Nobody Cares: Fox News Slashes Ad Prices For 2nd Debate Without Trump

  • Advertisers paid a premium for airtime during the first Republican presidential debate on Fox News, but it looks like they’ll be getting a major discount during round two on Wednesday night.
  • Semafor reviewed the rates the network shared with one prospective ad buyer for both the first and second GOP primary debates. For the first debate, the cost of a single 30-second spot topped $495,000.
  • But the same 30-second spot during Wednesday night’s contest would cost just over $200,000.
  • Another ad buyer did not share the rates for ads running during the first debate, but confirmed that Fox was charging $225,000 for 30-second ads during the broadcast immediately after the event, and $125,000 for 30-second spots during the broadcast before it.
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