Consumers’ Research in a new “Woke Alert” is criticizing a nationwide fitness company it says is heavily involved in diversity, equity, and inclusion practices such as mandatory DEI trainings and BIPOC-only scholarships.
BIPOC stands for Black, Indigenous, and People of Color.
Executive Director of Consumers’ Research Will Hild told The Center Square that “denying opportunities to applicants and services to customers based on their skin color, like CorePower Yoga did, is not only grossly immoral but also illegal.”
Consumers’ Research is an independent nonprofit organization dedicated to increasing “knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding,” according to its website.
CorePower Yoga is a nationwide yoga studio chain, according to its website. CorePower has not responded to The Center Square’s two requests for comment.
Hild told The Center Square: “President [Donald] Trump has made it clear that discriminatory practices such as DEI are illegal and go against American values.”
“By allowing activists to dictate personnel and product decisions, businesses and brands are hurting consumers,” Hild said.
