North Face Faces Bud Light-Style Boycott For Campaign Featuring Drag Queen ‘Pattie Gonia’

  • The outdoor clothing chain The North Face is following in the footsteps of Bud Light and Target and has become the latest American brand to face a boycott for promoting Pride. 
  • The company’s Summer of Pride ad was released on its Instagram page and immediately drew ire from conservative consumers.
  • The commercial features drag queen known as “Pattie Gonia” telling consumers to “come out… in nature with us!” and declaring themself “a real life homosexual!”
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