• The outdoor clothing chain The North Face is following in the footsteps of Bud Light and Target and has become the latest American brand to face a boycott for promoting Pride. 
• The company’s Summer of Pride ad was released on its Instagram page and immediately drew ire from conservative consumers.
• The commercial features drag queen known as “Pattie Gonia” telling consumers to “come out… in nature with us!” and declaring themself “a real life homosexual!”

Tagged: Transgender