Oscar Mayer Wienermobile Gets Its First Name Change In History

  • Oscar Mayer’s iconic Wienermobile has a new name.
  • The American meat and cold cut producer announced the hot dog-shaped vehicles are being rebranded in honor of the company’s new 100% Beef Franks, according to a press release issued by the Kraft Heinz Company on Wednesday, May 17.
  • Now called Frankmobiles, a fleet will hit the highways nationwide this summer and will have painted lettering that references the vehicle’s new name and “all beef” frank recipe.
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