Texas Attorney General Ken Paxton’s office is looking into companies that possibly are marketing toothpaste with fluoride to children.
The AG’s office has sent Civil Investigative Demands to Colgate-Palmolive Company and Proctor & Gamble Manufacturing Co. for marketing toothpaste products to parents and children in ways it says are misleading, deceptive and dangerous.
“I will use every tool available to protect our kids from dangerous levels of fluoride exposure and deceptive advertising,” Paxton said. “Toothpaste manufacturers must follow state law to ensure that they aren’t putting Texas families in peril through their false, misleading, and deceptive marketing, and these CIDs will help my office discover any potential wrongdoing.
“As this investigation continues, I will take aggressive action against any corporation that puts our children’s health at risk.”
The investigation was launched amid a growing body of scientific evidence demonstrating that excessive fluoride exposure is not safe for children.
In August 2024, the Department of Health and Human Services’ National Toxicology Program released a meta-analysis that found a statistically significant association between fluoride exposure and lower IQ scores in children.
