Peloton Rebrands After Stocks for Popular Fitness Brand Plummeted As Pandemic Waned

  • Peloton Interactive, which gained popularity for its streaming spin classes, is expanding its reach with new branding and more membership tiers, giving everyone a chance to experience what the fitness company has to offer.
  • Peloton made the announcement on Wednesday, declaring itself open and available to everyone who wants to experience the company’s instructors and world-class content, even for free.
  • The company said in a press release that data derived from the most recent financial quarter showed that more than half of the workouts taken by users on the app were not cycling related.
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