Playboy Enters Ready-To-Drink Alcohol Market With New Vodka Seltzer

  • Playboy, the male-oriented lifestyle and entertainment brand, is branching into alcoholic beverages.
  • The Illinois-based company has announced that it’s launching a canned vodka seltzer line called Play Hard.
  • The colorful ready-to-drink line is starting with four flavors including mango dragon fruit, grapefruit yuzu, apple prickly pear and pineapple passion fruit, according to a press release.
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