President-elect Donald Trump announced his new fragrance line Sunday alongside a photo of him with first lady Jill Biden at the Notre Dame reopening.
The launch comes a month after Trump won the 2024 presidential election. The fragrance, named “Fight, fight, fight,” is a reference to his first words after the first assassination attempt against him, when a bullet grazed his ear at a rally in Butler, Pennsylvania. The cologne and perfume retail for $200 in bottles that feature Trump’s autograph on the sides.
Trump captioned the photo, “a fragrance your enemies can’t resist.” An Associated Press photographer snapped the two sitting near each other during the dedication ceremony for the Notre Dame cathedral in Paris. Biden is seen looking at Trump while smiling.
“I call them Fight, Fight, Fight, because they represent us WINNING,” Trump wrote on Truth Social. “Great Christmas gifts for the family.”
Its website includes the clarification: “CIC Ventures LLC. Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms GetTrumpFragrances.com is not political and has nothing to do with any political campaign.”
