Republican incumbent Sen. Rick Scott and Democratic challenger Debbie Mucarsel-Powell aired Spanish-language ads this week while amplifying their attempts to reach the Latino vote.
Scott, who speaks fluent Spanish, has so far released several Spanish language television and radio ads targeting Latino voters, and a pro-Scott super PAC backing Scott is also airing a Spanish language ad in Spanish in Orlando this week.
Scott’s Democratic challenger, Debbie Mucarsel-Powell, also recently started airing Spanish-language radio ads last month and NPR reported last week she launched a campaign on WhatsApp to connect with the state’s Hispanic community.
The new ads come in the wake of a report released by the UCLA Latino Policy and Politics Institute, which says Spanish language outreach is the critical path to connecting with the 3.3 million eligible Florida Hispanic and Latino voters.
