Spotify Developing Bots To Mimic Podcast Hosts

  • Next time you’re playing a podcast on Spotify, listen really close to its ad — it may be read by AI, not your favorite host.
  • Bill Simmons, founder of Spotify-owned podcast network The Ringer, said the streaming platform is developing AI tools trained on its hosts’ voices to create targeted ads, as first reported by Semafor.
  • “I don’t think Spotify is going to get mad at me for this, but we’re developing that stuff,” Simmons said in conversation with Derek Thompson, an editor at The Atlantic, on an episode of “The Bill Simmons Podcast.”
  •  “There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities.”