Sunday night’s Super Bowl and Bad Bunny fell short of setting records for the most watched US broadcast and half-time show.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen. That fell short of the 127.7 million US viewers who tuned in for Philadelphia’s victory over Kansas City last year on Fox.
However, this year’s Super Bowl became the most-watched program in NBC history as the network celebrates its 100th anniversary.
Bad Bunny’s half-time show averaged 128.2 million viewers. That makes it the fourth-most watched half-time show in history behind Kendrick Lamar (133.5 million in 2025), Michael Jackson (133.4 million in 1993) and Usher (129.3 million in 2024).
This year’s Super Bowl did set one television audience record. The audience for the game peaked at 137.8 million viewers during the second quarter, which is a record. That surpassed the previous mark of 137.7 million during the second quarter of last year’s Super Bowl. It is the fifth straight year the game has averaged more than 100 million viewers.
This year’s audience ended a streak in which the last four Super Bowls had experienced audience increases, although that may be because this game was a fairly one-sided and dull affair on the field. Sunday’s game was just the second in Super Bowl history in which a touchdown had not been scored in the first three quarters. Seattle were up 12-0 going into the final 15 minutes.
