Supreme Court To Hear Jack Daniels Squeaky Dog Toy Case

  • Lawyers for Jack Daniel’s will argue to the Supreme Court on Wednesday that a dog toy company violated federal trademark law when it parodied the distiller’s bottle to sell a “Bad Spaniels Silly Squeaker” toy replete with poop-themed jokes.
  • The case pits the rights of a famous trademark holder against the First Amendment rights of a company that wants to use those marks to sell a humorous product.
  • At the center of the case is a squeaky toy created by VIP Products that is strikingly similar to Jack Daniel’s bottles. Apart from the general shape of the toy, the plastic bottle, like its glass counterpart, has a similar font style and uses a black label.
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