Taco Bell Aims To Cancel ‘Taco Tuesday’ Trademark Held By Competitor And Small Business

  • Taco Bell Corp., the American multinational fast food chain that serves Mexican-inspired cuisine, is trying to remove the “Taco Tuesday” trademark held by regional fast food competitor Taco John’s, and a small business in New Jersey, Gregory’s Restaurant & Bar.
  • Taco Bell, which is owned by multibillion-dollar quick-service restaurant operator Yum! Brands, Inc. and has over 7,200 locations in the United States, claims it’s aiming to convince the U.S. Patent and Trademark Office (USPTO) to revoke both Taco Tuesday trademarks to benefit all taco shops.
  • The fast food chain announced it filed “legal petitions to liberate the phrase for restaurants nationwide,” according to a press release issued on Monday, May 16.